Powerhouse Marketing Alliance Launches New Era of Growth in Bay Harbor

The Bay Harbor Community Council, Bay Harbor Company, Harbor Sotheby’s International Realty and Boyne Resorts have announced the creation of the Bay Harbor Marketing Alliance.

This powerful resident-led destination marketing organization brings together community residents with major corporate sponsors Bay Harbor Company, an Urban Land Institute Award of Excellence developer, Harbor Sotheby’s International Realty, a premier real estate broker specializing in luxury properties, and Boyne Resorts, a resort industry leader, to promote Bay Harbor nationally.

The Bay Harbor Marketing Alliance has engaged nationally known industry leader Cotton & Company to work with residents and corporate sponsors to attract vacation travel and potential homebuyers to the Bay Harbor area. Integrated advertising campaigns will begin in Spring 2017 with the launch of a new digital marketing platform, website and extensive multi-channel consumer marketing outreach.

Bay Harbor is a world-class year-round resort with 30 neighborhoods featuring upscale homes, boutique hotels, shopping and dining, deep-water marina and championship golf courses with more fresh water frontage than any course in North America. The Bay Harbor Yacht Club, a Distinguished Emerald Club Award winner as one of the finest private clubs in the world, serves as the social center of the community where members and their guests enjoy fine and casual dining and extensive activity programming for the entire family.

Bay Harbor is also home to the Great Lakes Center for the Arts, which broke ground in 2016. Opening in July 2018, the $25 million, 500-seat performing arts center will be a regional, national and international destination for the cultural arts and intellectual dialogue.

Tucked along five pristine miles of Lake Michigan shoreline, Bay Harbor is a prime destination for vacationers and residents alike. Stunning views, unrivaled recreational opportunities and a calendar, rich with exciting seasonal events provide the perfect place to mix business with pleasure, connect with friends and family or simply unplug and enjoy leisure time. Opportunities for year-round and seasonal living range from luxury homes to building sites to condos and yacht docks.

Visit ExploreBayHarbor.com to learn more about this exciting partnership and the future of Bay Harbor. See News Coverage